May 2024
Team Unite is excited to reveal its latest Fortnite Creative experience, designed in partnership with MTN DEW® to promote their cherry-flavoured line of beverages MTN DEW CODE RED. Unite has created a Team Deathmatch that takes place in a unique city, currently being attacked by a MTN DEW® character known as Meg. This gigantic monster is slowly approaching the city, forcing players to pick a side: defend the city, or help Meg capture the area!
Players will have to fight through environments such as the MTN DEW Factory, where they can interact with pipes to pour various flavours such as Baja Blast, Voltage and Spark, allowing fans to become aware of the many lines that MTN DEW has to offer. Unite has filled the area with an abundance of branded details, such as a red river made entirely of MTN DEW Code Red.
From branded trucks, parasols, billboards, and even physical bottles on the shelves, we have gone all-out on making this an experience true to MTN DEW’s marketing campaign. As players look beyond the shore, they will see Meg – a huge monster who is constantly attacking the Downtown area.
As the game progresses, Meg will have a variety of unique events – roaring at the players, beating their chest in anger and looking around for enemy fighter jets. Eventually, these fighter jets will enter the battlefield, firing a barrage of rockets at Meg and holding them back for a period of time.
Most importantly, Meg can pick up a Cherry from the ground – causing sirens to ring at the factory. This is an indicator to players that a cherry is about to be thrown in a random area. After its thrown, players can pick up the cherry superpower – giving them a temporary ability such as Health Regeneration, Double Damage, Double Speed and more.
In terms of gameplay, we went with a classic Team Deathmatch mode, but turned off a crucial feature: building. Players will not be able to rely on their Fortnite skills to protect themselves with builds, they will have to use strategy, cover, and powerups thrown by Meg. In their spawn locations, fans can choose any weapon they want from a huge selection of items: from snipers and shotguns to potions and slap splashes.
You can play Battle Island by clicking the button below, using the island code 6520-0736-2913 or by visiting this link to the Fortnite website.
Team Unite specializes in bringing brand ideas to life, and allowing them to put one foot in the door to the metaverse. Fortnite is one of the most popular video games in the world, boasting over 400 million registered accounts worldwide.
We build the bridge between clients and Fortnite Creative, creating experiences tailored to their vision while keeping it entertaining and fun for a large audience of potential players. Our games have reached a total of over 400 million non-unique plays, and our experienced members all work together to make the best possible end product for clients.
The Mountain Dew Code Red experience was made by Team Unite, working with MTN DEW and Enthusiast Gaming.
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If you would like more information about this topic, please contact us via our website, or email info@teamunitefn.com